Conscious Shopping with Generous APE
As you know we like to align with companies and brands that harmonise with our conscious and mindful nature. With spending a lot of time online, it’s important to have an awareness of our screen time, but our buying too. We think it’s important to invest in companies that align with your own ethics and values. To set boundaries for your online consumption and find companies that you can trust. Generous APE, a clothing and lifestyle company are at the forefront of asking all the relevant questions. Choosing brands that have invented solutions for a more sustainable tomorrow. One of the most challenging things when being a consumer is about trying to be more sustainable. Knowing where to start – and, more importantly, where to shop. Thankfully, it’s now much easier than it once was, so many brands operate with an ethical focus in mind.
Generous APE have created a seamlessly simple shopping experience with their focus on sustainability. They have a strong connection to the planet, caring about the protection of ‘A’nimals, ‘P’eople and ‘E’nvironment. If you buy a pair of shoes with APE, you know that you have chosen a mindful company, using ethically sourced or created materials combined with the ability to either recycle the product after or with the choice to give back to the environment in some way. Whether it’s investing in the local community or raising ethical standards within their practice.
Long time-respected guest at Yeotown and primary investor of Generous APE Emma Marsh tells us that “Generous APE reflects much of the sustainable and natural culture of Yeotown with a strong connection to the planet and protection not only of ourselves but our surroundings.”
The world is slowly becoming more conscious of sustainability and many people are becoming more eco-conscious in how they live their daily lives. At Yeotown, we take living well and our environmental and energetic impact seriously. We are helping ourselves to become responsible in simple ways by adapting our relationship with consuming. Buying local produce, making our own fermented foods and drinks, investing in the local community by hiring local and by supporting local brands. We think it’s essential to understand how things are made. We have moved into a new age of retail therapy where shoppers now have a preference to shop local, sustainable and more eco friendly. Learning bout the journey from manufacturer to consumer, the consumer now wants that transparency. It’s a given now. As a result, consumers ask themselves more questions before making purchases.
Hugo, of Generous APE tells us, “We must all realise is that if we all change how we consume” To catalyse positive action we know that sustainability and transparency are the keys to the future. They know that we need to look after our planet and become guardians in this consumer-lead world. Buying eco-friendly products and shopping in an eco-friendly way can be an excellent way to start your journey towards a sustainable lifestyle. They’re offering us 20% off their first purchase when you use promocode: GREEN20. www.generousape.com. Happy Sustainable shopping!