The Founders
Born in Ottawa, Canada, Mercedes is the co-founder, creative director, and driving force behind Yeotown. She oversees all four sites, shapes the brand, and holds the vision that has kept Yeotown growing and evolving for sixteen years. No small thing in the wellness world, where so many come and go.
Moving from California, in 2005 she brought Vinyasa Flow yoga to the UK at a time when almost nobody there had heard of it, and started the UK's first intensive Vinyasa Flow Yoga Teacher Training school training over 150 teachers.
A qualified Positive Psychology coach who holds a Diploma in Coaching from the University of Cambridge, and lifelong traveller, she has led retreats internationally and has always brought what she discovers back with her. New teachings, new traditions, new thinking, woven straight back into the experience she creates for guests. Her approach is down to earth, warmly personal and resolutely un-preachy: build on what's strong, not what's wrong. You feel it the moment you arrive.
Hailing from London, England, Simon is co-founder, creative partner, and the person whose hands are in more of Yeotown than most guests ever realise.
His background in art and interior design is the reason Yeotown looks and feels the way it does: considered, beautiful, and completely at ease in its surroundings. But his contribution goes well beyond the aesthetic. An avid surfer with a deep love of the ocean and the natural world, he guides some of the hikes himself and knows the North Devon landscape like a second home.
Quietly and consistently, he has been as central to building this brand as anyone. Together Simon and Mercedes have spent sixteen years refining something that is genuinely hard to define and instantly recognisable when you experience it.
16+
Years Strong
17x
Awards
4+
Locations
8000+
Guests
Press
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